Description

The American Marketing Association is looking for a Temp to Perm Senior Manager, Growth and Performance Marketing! 

Who We Are 

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premiere scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. 

AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org. 

What to know about this role

• We are a fully remote organization with team members across the country. Work from the comfort of your home, a local coffee shop, or wherever in the U.S. brings you joy!
• Please note that you MUST live in one of the following states to be considered for this temporary role:
  Alabama, Colorado, District of Columbia, Florida, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, or Wisconsin 
• This role is a temporary (maximum 30 hours per week) to a permanent position after ninety days. After that milestone, you will become eligible for our benefits listed below. We want you to get experience in our systems and be confident in the role before determining if this fits you (and us).
• The salary range for this position is $50 - $60 per hour based on experience.
• Only applicants who apply online will be considered in this process. We appreciate the candidates who apply and express interest but cannot circumvent the recruitment process for any candidates, regardless of their relationship to the AMA or our team members.

The impact of this role

The American Marketing Association is the essential community for marketers. In this role, you’ll be critical as a stakeholder in shaping the future of AMA’s marketing operations and performance.

Our marketing team is responsible for not only amplifying our impact but also helping us expand our reach. This role is pivotal in the evolution of AMA as it grows its community, members, and product offerings.  

What you’ll be doing 

Performance Marketing

• Develop and lead strategic plans for customer acquisition and retention. 
• Responsible for short-term and long-term demand generation forecasts, budgets, and campaign KPIs.
• Oversee the operation of marketing channels (search, digital, social, email), and provide a point of view around expansion into supplemental channels to fuel growth
• Analyze data and campaign performance to track KPIs, identify trends, and optimize ROI.
• Manage and mentor a team of two channel marketers (email and social), providing guidance, direction, and accountability to ensure successful day-to-day operation and campaign execution.
• Provide expert guidance and leadership in the context of performance marketing.

Marketing Operations

• Collaborate with cross-functional teams including membership, events, learning, and alliances (sales) to ensure cohesive, effective, and efficient marketing tactics to deliver value and results for AMA’s customers and clients.  
• Responsible for marketing tech stack usage and operation efficiencies and optimization.

Business Growth

• Charged with unlocking significant growth opportunities across the business portfolio by optimizing current channels and expanding into new ones.
• Stay abreast of industry trends, best practices, and emerging technologies in performance 

Requirements

What you bring to the table

• Bachelor’s degree or equivalent experience
• 3-5 years of relevant experience and knowledge/usage of HubSpot, Meta/Google/LinkedIn business manager, Google Analytics
• 2-4 years managing email and social channels 
• Leader-doer with experience in managing a team while simultaneously acting as an individual contributor.

What you may also have

• Proven track record in unlocking new performance marketing opportunities in a high-growth environment.
• 2-4+ years as a paid digital manager either in-house or agency
• Hands-on experience with performance marketing tactics and channels including Meta, Google, podcasts, and more.
• Experience efficiently forecasting, managing, and optimizing marketing budgets to improve return on ad spend, increase customer acquisition volume, and improve lifetime value
• Excellent quantitative & analytical skills to show the impact of work and bring insights to improve performance
• Excellent verbal and written communication skills
• Demonstrated ability to work cross-functionally and influence all levels of the organization
• Well-versed in and able to stay on top of current evolving media trends, technology, and opportunities to bring innovations to life

What to expect from the interview process

• Hiring manager resume review
• One-way video interview on our video interview platform, Spark Hire (we promise this isn’t scary! You have unlimited time to think for ALL five questions we ask!). This will take approximately 15 - 20 minutes.
• 45-minute phone interview with a member of the People and Culture team
• Virtual Interview with the hiring manager and stakeholders you’ll work closely with
   

What we offer

• Your work will directly impact marketers around the world. You’ll get direct exposure to senior leaders across industries.
• You’ll collaborate across the organization and lead the marketing efforts for our learning portfolio.
• An inclusive work environment with monthly team events.
• Rewards and Recognition program through Bucketlist. See more about this here!
• Free AMA membership and free access to the following professional development opportunities:
  • A variety of AMA professional development content
  • AMA’s Professional Certified Marketer - Marketing Manager certification exam 
    
• Once converted to full-time after 90 days, you’ll have:
  Remote work-life balance with:
  Flex Fridays (no internal meetings scheduled after 12pm on Fridays)
  Unlimited sick leave
  Two weeks of parental bonding leave
  Paid vacation time
  13 paid holidays
  SIX days of paid volunteer time off per year
  Comprehensive benefits package that includes:
  Your choice of two medical plans with Blue Cross Blue Shield
  Your choice of two dental plans with Guardian 
  Vision plan with Guardian
  403(b) retirement plan with an employer match and immediate vesting 
  Fully paid life insurance at twice your base annual salary
  Fully paid short-term and long-term disability

The Marketing Team and the AMA

The Marketing team plays a critical role across all aspects of the American Marketing Association, helping guide the way to redefine the AMA membership model, grow awareness and advocacy, and refine the customer experience. Our team provides a learning structure and insights for smart decisions, continuous customer feedback, and the technical agility to achieve the organization’s strategic planks: Service Leadership, Thought Leadership, the digital/physical fusion of the AMA Experience, and One AMA Brand.

At the American Marketing Association (AMA), we’re striving to be the most relevant voice shaping marketing around the world. Our passion and dedication to uncovering the next best practices in marketing, paired with our core values of being curious, courageous, grateful, joyful, customer-centric, and stakeholder-sensitive, are the backbone of our motivated and energetic team. Together, we serve a community of more than 445,000 people who work, teach, and study in the field of marketing.

For more information, visit the AMA’s new website, AMA.org, the foremost information resource on marketing.

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#LI-REMOTE